Motivation Case Study of an Enterprising Young Business Entrepreneur

John Smith had left school two years ago, and was already working as a trainee manager in a large supermarket chain. He could have gone to university, but developed a taste for the commercial world during his part time work, while still at school. He was fortunate to get a couple of relieving opportunities, while supermarket managers were on leave. That was all very well, but not the level he was aspiring to achieve. John Smith had left school two years ago, and was already working as a trainee manager in a large supermarket chain. He could have gone to university, but developed a taste for the commercial world during his part time work, while still at school. He was fortunate to get a couple of relieving opportunities, while supermarket managers were on leave. That was all very well, but not the level he was aspiring to achieve.

John had exceptional PR skills, and loved travelling and meeting new people, but just could not see enough creative potential in the supermarket field. His dream, or desired outcome in life, was to have a more creative role, important and challenging, but not too routine. He knew it was important to have a good track record, so he always tried his best at whatever duties he was given. In his mental plan, these were the stepping stones to his goal. Even though his dream may not materialise for months or years, it was essential to maintain that inspiration, by learning as much as he could. John was still doing management courses, which his employers provided, and he was always talking to sales reps, or anyone he could find with management experience.

One day a position was advertised with a large company that supplied over twelve hundred items to supermarkets. It was a kind of marketing manager and PR role combined. It required looking after visiting company personnel, both socially, and attracting their business.

John knew he would love this job, but it looked a bit out of reach, with his limited experience at the age of twenty one. He was excited though, because it fitted in perfectly with his mental image that he had stored. That was the detailed picture of his goal that he had clearly saved in his deep memory, and would recall frequently, to keep himself motivated.

Now it was time to do some profound lateral thinking, something which his father was good at ( me ). He knew of one chap he had met a couple of times, that once worked for the company that had placed this ad. John contacted him, and arranged a time to meet. This semi retired chap was very willing to chat and update John with what he thought he should know about the company, in the event of securing an interview.

Well, that did happen, John was one of forty applicants accepted for an interview, except that the other thirty nine all had university degrees. John’s enthusiasm, passion, and knowledge about the company must have impressed them – he got the job.

Digital Signage Solutions – How It Can Improve Your Business’ Productivity

Productivity – this is probably one of the most common concerns of business owners, especially those who are dealing with too much competition. Increasing your productivity means that you will be able to do more tasks in less time, and you will be able to do everything on schedule. However, the methods that we have today are outdated and inefficient, which is why most business owners are in continuous search of something that will help them increase their productivity.

Today, I will be showing you how digital signage solutions can help you enhance your business’ productivity without spending too much money on it. Reading this article will help you determine whether you need to start using one for your business, or simply stick with the outdated method that you are currently using for your business.

Digital signage solutions are made up of LCD display panels and a media player, which has the capability to display flexible information to other people. If you are going to use digital signage solutions for your business, you will be able to display all the schedules, and the things that should be done in such a way that your employees will better understand.

Aside from this, using digital signage solutions for managing employees will also save you a lot of time, because you don’t have to re-print reminders over and over again. With a few push of a button, you can easily reverse everything that is being shown on your digital display, and your employee will be able to see it in no time. This will constantly remind them of the things that should be done, and schedule for the day.

Although digital signage solutions may not drastically improve the productivity of your business, it will still help you save time and money in the long run. Aside from this, you will be able to keep your employees on track, and keep them synchronized with everything that they are doing. The best part about it is that you can do this, just by spending less than $300 for the installation of your digital signage solution.

These are some of the benefits that you can get from digital signage solutions. Always remember that the productivity of your business is as good as the tools that you are using to improve it. This is the reason why it is very important to search for something that will really help you; something that is effective and is within your allocated operational budget.

Free Internet Marketing Software Keyword Generator

As you begin your search for new free internet marketing software and free keyword generator programs there are certain things that you must do to maximize your efforts. Remember that time is your most valuable commodity as an internet marketer and simply put we as marketers do not have time to waste looking at, reading about and testing new software programs that offer the following;

1.) Trial Use

2.) Limited Use

3.) Timed Use

4.) Demo Only

5.) Light Version

I’m sure that from time to time you will find a truly wonderful program that defies all of the odds, but let’s look at this from a practical point of view here. How much time was spent getting to the point where you found that software program? Was it really worth all the hassles? More often than not I’m sure that you’ll agree that it would be better if you could simply find a website that reviewed these so called “free internet marketing software programs” and “free keyword generators”. And of course finding such a site that also offered a blog or forum for viewer comments would be even better.

To prove this let’s do a brief study on free internet marketing software and high quality free keyword generators. For the sake of argument let’s run a search on Google for a “free keyword generator”.

Case Study #1:

Free Keyword List Generator by Stomper Net – My first thoughts were WOW another GREAT free or low cost promotional tool being offered by Stomper Net! Then I realized that I had to sign up for their email list AGAIN and register to use the tool. Once I’d jumped through these initial proverbial hoops I was shocked to find that I’d overlooked the fact that this software uses Word Tracker Keywords.

This means that my software would need to be upgraded to unlock it’s full potential, which of course would cost money. Worse than that I might need to sign up for the Word Tracker Keywords program and that means I could possibly end up paying for a monthly or annual subscription to their service.

* Before I offend anyone I do realize that Stomper Net and the Word Tracker Keyword program are both well respected staples in the internet marketing niche. However, in this case it is my goal to help people find completely FREE full version internet marketing software and keyword generator software that they can use to promote their products, services and affiliate programs with.

Case Study #2:

Good Keywords – At first site their website looks very well organized and professional. They offer free full version keyword research tools and keyword generator software that looks like it will do exactly what we’ve all be looking for. At one time this may have been a state of the art program back when Yahoo’s Overture worked reliably on a consistent basis.

The problem with this free internet marketing software group is that it is completely reliant on a program that is so over used that the mere traffic to the Yahoo Overture website alone bogs down their system so badly that you’re lucky if you can even get their website pages to load from one visit to the next.

* Also sadly in this internet marketer’s humble opinion the results that are pulled with the free Yahoo Overture tool has proven to be unreliable and unstable at best. Again, I don’t mean to offend anyone and I’m sure that at one time this was a GREAT program, but there are newer and better things.

Case Study #3:

Global Promoter – The first thing I noticed on their website was this;

“Please be patient. This may take up to 2 minutes because it compiles the results of 6 major search engines. Sometimes no results are returned even though there are queries performed on the keywords you typed in during the given month. If this occurs, just hit submit again until the correct results are returned.”

In theory this looks GREAT if they’re really using this free internet marketing software program, or in this case, free keyword generator software, to search on SIX major search engines! However, what I found next really bothered me.
“No Searches Done in March 2008 on the Overture network of search engines for your keyword.”

This only left me thinking that there I was again using a program that was completely reliant on Yahoo’s Overture, which again in my humble opinion was outdated, unreliable and inconsistent.

Case Study #4:

Google AdWords Free Keyword Generator Tool – With this free internet marketing software program I thought that I’d finally struck oil. After all no website is more revered, searched and used online for things of this nature than the mighty Google themselves! With that in mind I typed in my favorite set of keyword search terms;

“free internet marketing software”

Unfortunately the results that were returned consisted of 3 targeted keyword phrases and 11 other keyword phrases that had NOTHING to do with any form of internet marketing software.

Case Study #5:

Traffic Zap’s Free Keyword Generator – Let me cut this one short by telling you that when I tried to use it the first thing I got was a POP UP with something that looked mildly semi-pornographic. It then appeared to be processing for some time only to return an error message that once again leads back to problems that we’ve already discussed regarding the long list of free internet marketing software programs that rely on Yahoo’s Overture.

At this point we’ve researched ALL of the top 5 unique listings on Google for “free keyword generator” and we have yet to find a truly reliable free internet marketing software program that we can use to promote our products, services or affiliate marketing programs…..other than ones that we would most likely have to PAY to upgrade, such as the program by Stomper Net mentioned above.

Final Case Study:

Free Keyword Generator by IM Software 4 Free – This program checks for a list of popular keywords by searching on Google, Yahoo and MSN combined to come up with a more complete starting point for internet marketers to use. It also runs a search on these 3 major search engines to find out how many competitor posts show up for each of the chosen keywords.

While no free internet marketing software or free keyword generator is going to be perfect this tool is truly a GREAT program to use and best of all it’s completely FREE to download and use. There is no trial use, limited use, timed use, demo or light version that leads to a paid upgrade or leaves you out hanging in the wind to PAY if you want to use the software after a specific time frame.

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